Rado

Rado is a globally renowned Swiss luxury watch brand, recognized for its innovative design and pioneering use of materials. Founded in 1917, Rado has consistently pushed the boundaries of watchmaking by introducing cutting-edge technology, high-tech ceramics, and distinctive designs. The brand’s philosophy centers on the fusion of functionality and aesthetics, creating timepieces that are not only visually stunning but also highly durable and comfortable to wear. Rado watches are known for their scratch-resistant surfaces and sleek, modern designs, making them a favorite among watch enthusiasts and style-conscious individuals. With a commitment to craftsmanship and innovation, Rado continues to set trends in the world of horology, earning numerous design awards and a loyal global following.

History

Rado’s journey began in 1917 in Lengnau, Switzerland, under the name Schlup & Co., a small clockwork factory. By 1957, the brand was rebranded as Rado, launching its first collection of watches. Rado quickly gained a reputation for its innovative approach to materials and technology, most notably with the introduction of the world’s first scratch-resistant watch, the Rado DiaStar, in 1962. Over the decades, Rado became a pioneer in the use of high-tech ceramics, sapphire crystal, and plasma treatment in watchmaking. Their relentless focus on innovation has earned them international acclaim, including several prestigious design awards. Today, Rado remains at the forefront of the luxury watch industry, blending tradition with modernity and craftsmanship with cutting-edge technology.

Rado Brand USP/MSP:

• Innovative materials: Pioneers in high-tech ceramics and plasma-treated metals.
• Scratch-resistant technology: First brand to introduce scratch-resistant watches.
• Award-winning designs: Known for sleek, contemporary aesthetics.
• Comfort and durability: Focus on creating timepieces that are lightweight and wear-resistant.

Rado Popular Models:

• Rado DiaStar – The world’s first scratch-resistant watch.
• Rado HyperChrome – A sleek, modern collection with high-tech ceramic.
• Rado True Thinline – Ultra-thin watches with minimalist design.
• Rado Captain Cook – A vintage-inspired diving watch.

Rado Ceramica – A statement watch with a full ceramic bracelet design.